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资本运营
本书思维结构分成上市前、上市中、上市后三大路径，让您更加了解【资本市场】的金钱游戏。
上市前
- 带领你了解马来西亚【资本市场】
- 厘清您对【上市的概念】及其重要性
- 打消你对【马来西亚传统企业面对上市】的顾虑
- 让你更加明白【上市的优缺点】
上市中
- 了解【上市的流程】所涉及的各项项目
- 了解【人脉】和【专业团队】对于促成企业成功上市的重要性
- 了解【投资者关系管理战略】，在资本中持续成长
上市后
- 了解上市的后续工作
- 了解上市后只是拥有了资本世界的入场券
- 透过实例明白上市后【危机管理】的有效方法
上市与股市的买卖是离不开关系的。我们认为透过了解股市的买卖也能加深对上市的整体认知。为此在本书章节结束后，我们特别开设了附赠章节，给与读者们另外一个面向的切入点了解上市，也给读者们派送福利，针对马来西亚股市买卖有价值的讯息。
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